In today’s marketing environment content marketing
is taking an ever larger share of advertisers’ budgets at the expense of traditional passive advertising. Audiences have migrated online with consumers now actively following, sharing, liking and commenting on their favourite brands.
What is content marketing?
It is a way of communicating with your customers without the hard sell. Relevant and entertaining content
will create loyalty and word of mouth. Essentially digital content includes websites, blogs, email and social media. Whilst the emphasis is on written content, increasingly images and video are more effective at producing a viral response on social media.
English Mother Tongue copywriting
Consumers research companies online before making a buying decision, therefore they expect companies to have a website. An internet site which is well written, looks professional and is easy to navigate helps build trust.
The world wide web has created opportunities for smaller businesses, a website unlocks access to a global marketplace. A command of English is vital in this new technological landscape, yet badly written English looks unprofessional. An English Mother Tongue copywriter
can help companies overcome this barrier to an international clientele.
Successful brands and products differentiate themselves with compelling stories which help them engage emotionally with their target audiences. Torehill helps brands create content using English Mother Tongue copywriters