What is the difference between marketing strategy and tactics?
How do you make Instagram shoppable?
What marketing strategy is not There’s a lot of confusion out there at the moment among clients who are being mistakenly sold marketing strategy when, what they are really being offered is tactical implementation. Email marketing, SEO, blogging and social media are not strategic but rather marketing communications tactics. The problem relates to a lack […]
UPDATED 21/03/18 Gartner predicts that by 2018, over 50% of customers will be using mobile for all their online activities and this includes a growth in Mobile First shoppers. Instagram, the photo sharing platform with 800 million monthly active users, 80% of whom follow a business, offers brands and retailers a key opportunity for m-commerce. […]