Big Data Trends – are advertising agencies losing the battle?
How to hire a good marketing consultant?
Most of the advertising world is converging on the South of France this week for Cannes Lions 2018, an annual festival celebrating the work of creative agencies. Now in its 64th year, the event has been facing increasing questions regarding its relevance in the fourth industrial revolution. Last year, advertising giant Publicis Groupe announced that […]
A marketing consultant can bring an experienced expert eye to your organization’s marketing activities. They are also a flexible hire without the costs and risk involved with taking on a permanent senior employee. However, anyone can call themselves a marketing consultant so how do you know how to choose a good one. What makes a […]