Why Behavioural Targeting is In and Demographic Targeting is Dead
behavioural targeting, behavioral targeting, targeting, demographic, segmentation, personalization

As we approach the 2020s behavioural targeting is far more relevant than demographics. We need to stop marketing to people by generation, marketers fixated on Millennials, Generation X or Z are stuck in the analogue past.  Even within each generation, we tend to lump everyone in together with a single narrative: Millennials are all ‘snowflakes’, […]

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