First mover advantage – is it still a thing?
First mover advantage, fast follower advantage

The mantra of dotcom start-ups in 2000-1 was ‘Get big fast!’ It didn’t work out for first mover social network uboot.com though.  Uboot went from zero to 2.5 million UK users in 3 months and then sank without trace when facebook came along 5 years’ later. I know because I was the Marketing Director at […]

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