Our work: case studies

Adriana Online

Torehill marketing product descriptions e-commerce

Adriana Online is a Swiss luxury e-commerce retailer targeting consumers with high disposable incomes. We write their online content including product descriptions, designer biographies and new season introductions.  We optimize our product descriptions for length and important search terms whilst exploiting cross-selling opportunities  and creating desire for the high value product. The language is tailored to North American usage.

We pride ourselves in writing well-researched and well-written copy which balances search demands with an engaging customer experience.

 

Morlotti Studio

Madrelingua inglese copywriter content for websites

Morlotti are a photographic studio based in Milan who specialize in luxury destination weddings.  They asked us to create the written content for their English language site targeting US brides considering a wedding in Italy. We had to appeal to the emotions with our copy whilst reassuring brides that the Morlotti experience would be professional and record beautiful images of their day.  We also had to sell Italy as a destination for brides and their guests with travel guides on popular wedding locations throughout the country.

We researched and wrote the site content incorporating a list of SEO keywords in the titles, meta descriptions and body content. Morlotti has reported an uplift in enquiries from North America as a result of their updated site.

 

DRY

Dry Bar Edinburgh cocktail image

DRY is Edinburgh’s first alcohol-free bar. The owners asked us to plan and implement a marketing strategy, but they had one big challenge for us – zero budget!  We recommended a PR and social media campaign with Google map verification for local searches. We used facebook, instagram and twitter with PR outreach to key online news sites and influential lifestyle bloggers in the city. DRY achieved major publicity in the main news sites both nationally and locally, we even secured a special feature in The Scotsman. Total exposure attained across local print media circulation was 702,000 (NRS figures) and online reach via blogs and social media was 872,000. DRY’s social media fan base is supportive, engaged and still growing.

 

Glam-net

content for e-commerce websites marketing agency edinburgh london

We worked on Glam-net, a small online fashion retailer within the affordable luxury sector. We developed the site on the Magento platform, wrote the product descriptions and managed the store. Once again we had to work with a limited promotional budget in a very competitive retail market. Our strategy was to amplify the perception of glam-net’s size by positioning it alongside large retailers via product feeds on Polyvore and Shopstyle. We also created, wrote and edited a blog for Glam-net with the objective of driving traffic to the website by targeting ABC1Women through their lifestyle interests.  Glam-net’s products were placed next to Harvey Nichols and John Lewis etc. which gave a halo effect to Glam-net’s positioning. Google Analytics revealed that Polyvore was a major driver of traffic with the highest conversion rates to sales.