First mover advantage – is it still a thing?
First mover advantage, fast follower advantage

The mantra of dotcom start-ups in 2000-1 was ‘Get big fast!’ It didn’t work out for first mover social network though.  Uboot went from zero to 2.5 million UK users in 3 months and then sank without trace when facebook came along 5 years’ later. I know because I was the Marketing Director at […]

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How to improve your website conversion rate
conversion rate optmization website ROI CRO Torehill

Conversion Rate Optimization – 8 top tips for improving ROI: UK ad spend on Google and Facebook hit £6.3 billion in 2017, with Google taking the lion’s share of £4.43 billion (Campaign). Although the average AdWords cost per click is $2.69 for search, the results vary across industries with the legal sector experiencing the highest […]

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Online car sales: the latest e-commerce disruptor
automotive e-commerce online car sales

I went into a car showroom last week and got the usual pressure to take advantage of an offer that was only available that day.  One eye-roll later – there was no way I was going to make a panic purchase decision.  If anything, I found it insulting that the dealer would try that tactic […]

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What is the best e-commerce platform?
website conversion rate optimization CRO ROI

When it comes to choosing which ecommerce platform to use, there are literally hundreds of options, which for any retailer is a bit daunting.  Obviously, choosing the best ecommerce platform depends on your businesses resources, and with consumers spoilt for choice, it’s imperative that these are used as effectively and efficiently as possible.  Key players […]

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How will the GDPR law on data protection affect marketing?
GDPR consent torehill marketing agency

What are the new EU laws on data protection?… and how do they affect your business? The General Data Protection Regulation (GDPR) is coming into force on 25 May 2018 and is the European Union’s new data privacy law. So why should you be bothered? GDPR affects all businesses, large or small, with customers in […]

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What is the difference between marketing strategy and tactics?
marketing strategy agency edinburgh torehill

What marketing strategy is not There’s a lot of confusion out there at the moment among clients who are being mistakenly sold marketing strategy when, what they are really being offered is tactical implementation.  Email marketing, SEO, blogging and social media are not strategic but rather marketing communications tactics. The problem relates to a lack […]

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How do you make Instagram shoppable?
Shopping instagram tags

UPDATED 21/03/18 Gartner predicts that by 2018, over 50% of customers will be using mobile for all their online activities and this includes a growth in Mobile First shoppers.  Instagram, the photo sharing platform with 800 million monthly active users, 80% of whom follow a business, offers brands and retailers a key opportunity for m-commerce. […]

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blog torehill e-commerce marketing news

Welcome to Torehill’s blog where we tackle marketing pain points and share expert tips on marketing strategy and branding.  Our monthly musings aim to keep you updated on what is happening in the fast-paced world of marketing and e-commerce. Feel free to get in touch at if there is anything you want us to […]

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