Marketing Strategy, PR and Digital Marketing

Where are you now and where do you want to get to?  We help companies work this out and then advise them on how to get there. This sounds simple but there are many marketing strategies to consider and challenges to overcome including having the budget to do what you want.

We are used to working with both large million pound budgets across broadcast media and small budgets that rely on PR and digital marketing.  Our clients benefit from a highly experienced team with a wealth of marketing knowledge –  learn more about our

Branding Strategy Workshops

Successful brands and products differentiate themselves with compelling stories which help them engage emotionally with their target audiences. We translate current marketing theory into practice to help develop your brand and strengthen your positioning against the competition.

We also apply branding techniques to help build your personal brand through workshop based sessions with our marketing strategists.

Content

What is content marketing?

Content marketing is a communications tactic employed as a way of engaging with potential customers without the hard sell.  Relevant, informative and entertaining content will create loyalty, word of mouth and transform your audience into customers.  Essentially digital content includes websites, blogs, email, apps, ebooks, podcasts and social media.  Whilst the emphasis is on written content, increasingly images and video are more effective at producing a viral response on social media.

In today’s marketing environment content marketing is taking an ever larger share of advertisers’ budgets at the expense of traditional passive advertising.  Audiences have migrated online with consumers now actively following, sharing, liking and commenting on their favourite brands.  An engaged customer is sharing their content with you and advocating your brand to their peers.

We have over 8 years experience in copywriting and creating web content for e-commerce, fashion and corporate sites. We develop keyword rich copy and SEO optimised content for product descriptions, blogs, newsletter and email campaigns.  Our work involves tracking relevant search terms on Google Adwords and developing a calendar of blog posts tailor-made to your business.

Social Media

We analyse your competitors, target market and business objectives to develop a bespoke social media strategy which integrates an organic approach with optimised advertising.

Organic  Approach

We develop a calendar of events for your selected social media channels, whilst continually scanning the news and social environment for trending content.

Advertising Approach

Facebook has evolved into a paid advertising platform as organic posts now only reach 1%-6% of people who “like” a business page.  Advertising involves constant testing and optimising creative for effectiveness and reach.

Customer Engagement

We also offer a listening service which monitors your social channels for customer engagement and deals with any customer service enquiries quickly and efficiently.

Website design and production

We are experts in e-commerce and website design on the WordPress and Magento CMS platforms.  We have our clients interests at heart, so our aim is to help you avoid making costly mistakes.  We guide you through the stages of website development advising you on key decisions during the process.  You can benefit from our team leader’s extensive knowledge and experience in website development, UX design and e-commerce.  We can ultimately deliver a cost-effective and scaleable website which can evolve as your business grows.

English Mother Tongue copywriting

Consumers research companies online before making a buying decision, therefore they expect companies to have a website.  An internet site which is well written, looks professional and is easy to navigate helps build trust.

The world wide web has created opportunities for smaller businesses,  a website unlocks access to a global marketplace.  A command of English is vital in this new technological landscape, yet badly written English looks unprofessional.  Our team of English Mother Tongue copywriters are fluent Italian and French speakers, they help Italian, Swiss and French companies reach an international clientele.

Video content

Video content has overtaken imagery as the most powerful viral aspect of social media, with YouTube being the most active social media platform in the UK.  We have augmented our content services with video content production – for a showreel.

 

Contact us on +44 (0)734 2304471 or email ryan@torehill.com to discuss your brief, whether it’s an adhoc job or a long term project.