Marketing Strategy, PR and digital marketing
Where are you now and where do you want to get to? We can help you work this out and then advise you on how to get there.
This sounds simple but there are many strategies to consider and challenges to overcome including having the budget to do what you want. We can translate current marketing theory into practice to help develop your brand and meet your objectives.
Our team members come from different marketing disciplines and can advise on ATL media, web design, copywriting content, digital marketing, inbound marketing, PR and social media.
What is content marketing?
Content marketing is a communications tactic employed as a way of engaging with potential customers without the hard sell. Relevant, informative and entertaining content will create loyalty, word of mouth and transform your audience into customers. Essentially digital content includes websites, blogs, email, apps, ebooks, podcasts and social media. Whilst the emphasis is on written content, increasingly images and video are more effective at producing a viral response on social media.
In today’s marketing environment content marketing is taking an ever larger share of advertisers’ budgets at the expense of traditional passive advertising. Audiences have migrated online with consumers now actively following, sharing, liking and commenting on their favourite brands. An engaged customer is sharing their content with you and advocating your brand to their peers.
We have over 8 years experience in copywriting and creating web content for e-commerce, fashion and corporate sites. We develop keyword rich copy and SEO optimised content for product descriptions, blogs, newsletter and email campaigns. Our work involves tracking relevant search terms on Google Adwords and developing a calendar of blog posts tailor-made to your business.
We analyse your competitors, target market and business objectives to develop a bespoke social media strategy which integrates an organic approach with optimised advertising.
We develop a calendar of events for your selected social media channels, whilst continually scanning the news and social environment for trending content.
Facebook has evolved into a paid advertising platform as organic posts now only reach 1%-6% of people who “like” a business page. Advertising involves constant testing and optimising creative for effectiveness and reach.
We also offer a listening service which monitors your social channels for customer engagement and deals with any customer service enquiries quickly and efficiently.
Website design and production
Our expertise in copywriting for websites has led us to all aspects of website production, we can guide you through the stages of website development advising you on key decisions during the process. You can benefit from our team leader’s extensive knowledge and experience in website design and e-commerce. We can ultimately deliver a cost-effective and scaleable website using either the WordPress CMS or Magento for more complex e-commerce projects.
English Mother Tongue copywriting
Consumers research companies online before making a buying decision, therefore they expect companies to have a website. An internet site which is well written, looks professional and is easy to navigate helps build trust.
The world wide web has created opportunities for smaller businesses, a website unlocks access to a global marketplace. A command of English is vital in this new technological landscape, yet badly written English looks unprofessional. Our team of English Mother Tongue copywriters are fluent Italian and French speakers, they help Italian, Swiss and French companies reach an international clientele.
Video content has overtaken imagery as the most powerful viral aspect of social media, with YouTube being the most active social media platform in the UK. We have augmented our content services with video content production – contact us for a showreel.