How will the GDPR law on data protection affect marketing?
GDPR consent torehill marketing agency

What are the new EU laws on data protection?… and how do they affect your business? The General Data Protection Regulation (GDPR) is coming into force on 25 May 2018 and is the European Union’s new data privacy law. So why should you be bothered? GDPR affects all businesses, large or small, with customers in […]

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What is the difference between marketing strategy and tactics?
marketing strategy agency edinburgh torehill

What marketing strategy is not There’s a lot of confusion out there at the moment among clients who are being mistakenly sold marketing strategy when, what they are really being offered is tactical implementation.  Email marketing, SEO, blogging and social media are not strategic but rather marketing communications tactics. The problem relates to a lack […]

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