Christine Babington Smith torehill marketing strategist edinburgh

Christine Babington Smith, MBA – Founder & Senior Strategist

Christine has 15 years’ experience in marketing communications and an MBA with Distinction from the Edinburgh Business School, Heriot-Watt University.  She started her career as a TV, radio and cinema planner-buyer at London agency Carat working on the Nissan, Glenmorangie & Miller Brewing accounts. She moved client-side to British Telecom’s marketing team, where she managed BT’s media buying agencies and advised on its £160m media buying strategy. In 2000 she was recruited by a Swiss start-up to lead the UK marketing launch of a social media scale-up, which achieved 3.5 million registered users. She has also worked for e-commerce startups in luxury fashion retail. Christine has passed CIM exams in marketing strategy, marketing communications planning and research. She also has a certificate of excellence in the Think Like A Brand: Personal Branding for Entrepreneurs EBS course.  She has lived in Italy and speaks fluent Italian. When she has the time she blogs for the Huffington Post, Women’s Enterprise Scotland and We Are The City.

Jo Nye, DipM ACIM – Chief Marketing Strategist

Jo is a CIM post graduate qualified marketer who guest lectures and tutors on marketing strategy at BA and MA level. During her 20 years in marketing, she has worked with many financial clients including the Accenture brand launch, Tesco Bank launch, Zurich Financial Services and Espirito Santo Investment Bank.  Other notable projects Jo has worked on include BP’s rebranding and the BMW MINI launch.  Jo is a Pitch@Palace Elevator, HRH The Duke of York KG’s initiative to accelerate the work of entrepreneurs, where she mentors high growth scale-ups in business and marketing strategy.  She is also a former Director of Women in Marketing, an organisation that aims to empower women during the cycle of the lives.  She is a Huffington Post blogger and features in the Twitter #SheInspiresMe campaign – check out the video below under ‘beautiful’!

Megan Welford – PR & Content Specialist

Megan has worked in women’s magazines since 2006.  She was Features Editor of Best magazine and headed up the Your Life section of its website Best Daily.  She took a two-year break from women’s magazines to be Deputy Editor of local independent news group Southwark Newspaper Ltd. Whilst there she launched and edited the Lambeth Weekender news and events paper, along with its online content and social media. Previously she was Commissioning Editor at Woman magazine and Feature Writer at Chat.  Megan now writes digital content for diverse clients including the University of Cambridge. She continues to publish articles in the press including the Daily Mail, the Daily Mirror, Red and Grazia.



Caroline Carrick – Senior PR Consultant

Caroline is a PR professional with 11 years experience gained at premium food and drinks brands.  She started her career at Citigate Dewe Rogerson before moving to Sainsbury’s consumer PR team. She then landed an enviable role working as International PR Manager for William Grant & Sons, whose brands include Glenfiddich, Grants and Hendricks gin. Recently she has been working with Chivas Brothers on their international brands and corporate communications.